Year In Review
Twenty
[2025]
Twenty
[2025]
Five
[COLLECTION]
[Get the drop]
[SCROLL]
To see what we made this year.
January
[OCHRE_01_25]
J
a
n
u
a
r
y
J
a
n
u
a
r
y
Keep scrolling
We opened the year sketching ideas for our next flagship store.
January
[OCHRE_01_25]
J
a
n
u
a
r
y
J
a
n
u
a
r
y
[concept] [jan_25]
Exploring light, texture, and a pared-back material palette.
Studio R&D
[film] [jan_25]
‘Return’ — a short film that opens the Spring/Summer collection
[craft] [feb_25]
Pattern experiments
led by our Creative Director
led by our Creative Director
February
[OCHRE_02_25]
F
e
b
r
u
a
r
y
F
e
b
r
u
a
r
y
FABRIC STUDIES
[launch] [feb_25]
Our Spring/Summer collection is live. Ta-dum!
March
[OCHRE_03_25]
M
a
r
c
h
M
a
r
c
h
[campaign] [mar_25]
Shot the SS25 campaign this month — helping you find your next favorite piece.
S/S 25
April
[OCHRE_04_25]
A
p
r
i
l
A
p
r
i
l
[lookbook] [apr_25]
Building an interactive lookbook.
April
[OCHRE_04_25]
A
p
r
i
l
A
p
r
i
l
[collab] [apr_25]
We dropped our first collaboration piece, a genuine pleasure making it with their team.
OCHRE × MARAIS
[textile] [apr_25]
A little weave experimentation.
[quiz] [apr_25]
We shipped our interactive ‘Find Your Fit’ quiz — 1 million visits in its first month alone!
Find Your Fit
[shop] [may_25]
Our online shop
opened its doors.
opened its doors.
May
[OCHRE_05_25]
M
a
y
M
a
y
[capsule] [may_25]
The Moonlake capsule arrives. A strange, lovely little design detour.
MOONLAKE'S DESIGN PROCESS
June
[OCHRE_06_25]
J
u
n
e
J
u
n
e
[detail] [jun_25]
A hover-reveal detail we couldn't resist building.
June
[OCHRE_06_25]
J
u
n
e
J
u
n
e
OUR PATTERN CUTTER'S BLOOM R&D
July
[OCHRE_07_25]
J
u
l
y
J
u
l
y
[film] [jul_25]
A cinematic piece on the ochre earth — the pigment, and the sun, our name comes from.
The Ochre Earth
[ideas] [aug_25]
A month of ideas as a new wave of projects kicks off!
August
[OCHRE_08_25]
A
u
g
u
s
t
A
u
g
u
s
t
3D-rendered store previews vs. AI-generated stills.
[identity] [aug_25]
Deep in the weeds on our second flagship's identity.
Second-flagship identity, round two (and three)
September
[OCHRE_09_25]
S
e
p
t
e
m
b
e
r
S
e
p
t
e
m
b
e
r
[line] [sep_25]
First sketches for a new accessories/homeware line.
September
[OCHRE_09_25]
S
e
p
t
e
m
b
e
r
S
e
p
t
e
m
b
e
r
[identity] [sep_25]
Visual exploration for the second flagship kicks off — a wide, wild mix of directions on the table.
VISUAL EXPLORATION, ROUND ONE
October
[OCHRE_10_25]
O
c
t
o
b
e
r
O
c
t
o
b
e
r
[opening] [oct_25]
Our second flagship's identity went live, and the whole team flew out to walk the space in person.
Flagship No. 2
[teaser] [oct_25]
A teaser for the new flagship-store opening.
[showcase] [nov_25]
Our accessories/homeware line gets its own identity
November
[OCHRE_11_25]
N
o
v
e
m
b
e
r
N
o
v
e
m
b
e
r
THE ACCESSORIES LINE, IN FULL
[loyalty] [nov_25]
A new chapter:
our loyalty platform goes live!
our loyalty platform goes live!
December
[OCHRE_12_25]
D
e
c
e
m
b
e
r
D
e
c
e
m
b
e
r
[report] [dec_25]
An end-of-year look at where our fabric actually comes from
OCHRE × TERRA
[reel] [dec_25]
One last reel before the year closes out.
[COLLECTIONS & COLLABORATIONS] [2026]
Can't wait to see what next year brings.
Watch this space for what's next.
[2026]
